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WE ARE AN INDEPENDENT BRAND MANAGEMENT AND LICENSING AGENCY BASED IN SYDNEY. ESTABLISHED IN 2005

About Us

As a full-service brand management and licensing agency, we provide brands with a “turn-key” solution to manage and deliver profitable merchandise programs throughout Asia-Pacific.

Our core focus is developing and commercialising consumer products. We have a global network of licensees and manufacturers. Our licensed products are sold through all major mass-market retailers, department stores, independents / speciality, duty-free, newsagents, and online stores, and we have extensive experience with iconic Australian and international brands.

KEY INDUSTRIES:

Corporate
Fashion
Animation & Character
Media & Entertainment
Sport

OUR PHILOSOPHY

We firmly believe all relationships should be mutually beneficial. Coverpoint Marketing will only collaborate on programs where we can add-value and demonstrate measurable results.

Who We Are

We are a team of brand managers, licensing specialists, strategic thinkers, creative designers and marketing experts.

KEY SERVICES:

  • Brand management
  • Stakeholder management: retailers, licensors and licensees/manufacturers
  • Creative direction
  • Product design & development
  • Trademark monitoring
  • Royalty collections and reporting
  • Web shop design, development and management
  • Contract negotiation and database management
  • Marketing, merchandising and promotions
  • Partner research and qualification
  • Sales representation
  • Monitoring and analysing results

WHAT WE DO